“What’s most important is to make sure that we understand how to manage this beverage lineup during peak performance times like morning schedules,” Brewer said. The company’s pumpkin spice latte promotion – another flagship campaign – serves as a powerful learning tool for staffers ahead of the holidays. Starbucks baristas undergo training to help boost efficiency, learning how to make labor-intensive holiday beverages during peak hours. 7 to get a 50-cent discount off holiday beverages. Customers who receive a red cup can return it to Starbucks locations in the U.S. Starbucks says it is prepared to meet customer demand for the reusable red cups this year after store supplies of the limited-edition offering quickly ran out last season. Starbucks baristas will wear red aprons to match the reusable red holiday cups. The menus behind the counter at Starbucks locations will flip from a solid green to solid red background this holiday season. We’re already looking at next year now and our creative team, that’s combined with our customer insights team, talks through holiday season, at the close of the season and, actually, while we’re going through the season and it begins to develop what the customer wants to see,” Starbucks COO Rosalind Brewer told FOX Business. STARBUCKS SERVES UP NEW EMPLOYEE BENEFITS TO LURE WORKERS IN HOT US JOB MARKET The result is a mixture of classic menu items like the peppermint mocha, which returns for the 17th straight season, and fresh offerings like this year’s cup designs. Starbucks’ holiday preparations begin a full year in advance, with company executives using consumer feedback and extensive product testing to help determine which beverages, food items and cup designs will most resonate with shoppers. Starbucks’ reusable limited-edition “red cup” will also return as a free giveaway Thursday for customers who buy any one of five holiday beverages – peppermint mocha, toasted white chocolate mocha, caramel brulee latte, chestnut praline latte or eggnog latte. This year’s designs – Polka Dots, Merry Dance, Merry Stripes and Candy Cane Stripe – feature unique riffs on traditional red-and-green holiday motifs. Starbucks will kick off the holiday season with the debut of four festive cup designs and the return of its seasonal beverages in stores on Thursday, marking the culmination of a year-long effort by executives to craft a strong product lineup for the company’s most critical campaign of the year.
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